Friday, October 2, 2009

Cheeky ad causing controversy

The advert above was first emailed to me from a friend, the General Manager of a local luxury tourism property. I love advertising! However, I do have to admit that the ad raised my eyebrows. But that is what good advertising does, doesn't it? We are bombarded every day by all forms of media to the point of being overwhelmed, where some of us are becoming desensitized. So when an advert provokes an emotional response and makes us remember the instigator, hasn't it done its job?

Apparently, the design firm attempted to create an emailable viral campaign that delivered the message that its client (the restaurant) uses the best local suppliers and provide people with "a wee giggle".

Considering the facts that it was emailed to me, that there is a Facebook group around the restaurant, and that the advert has made local news, I'd say it has been effective. Oh, and by the way, the advert has since been changed. The woman and carrots have been replaced by a deer with "Grown Down South" stamped on its rump.

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