The American TV show, The Bachelor, filmed in New Zealand last season. Part of this filming took place in Queenstown. As gorgeous as Queenstown is, they were able to showcase beautiful areas and made them look even more spectacular ... if that's even possible.
I'm pretty close to this industry now, having relationships with many involved in it. Ever since Lord of the Rings, filming has done so much for New Zealand's visibility worldwide, and therefore, its economy. Fortunately, it just continues to grow.
I think Tourism New Zealand does an incredible job of capitalizing on this as well. But then again, I think TNZ does a great job all around. The 100% Pure Campaign has been recognized as one of the best in the world and has been built the NZ brand over the past 10 years. But I love advertising, and I could go on and on about this.
In the meantime, here's a good article about how The Bachelor is providing visibility for New Zealand to the American market - Bachelor Back to Sing New Zealand's Praises